The Association of Small-Scale Industries (ASSI) and the Ghana Enterprises Agency (GEA) have initiated an executive mentorship and coaching training programme for trade association executives. This programme took place in Koforidua, Eastern Region, bringing together leaders from 33 municipal and district trade associations. The initiative aims to enhance the business and leadership capabilities of artisans across the region.
This training forms a key part of the Business in a Box (BizBox) Project, sponsored by the Mastercard Foundation. The BizBox Project focuses on equipping young people with essential vocational and business management skills. It also provides tools and starter kits for their trades, connects new micro businesses with buyers, and supports business registration and certification processes. This comprehensive approach seeks to foster sustainable business growth among Ghanaian artisans.
This development aligns with Ghana's broader economic strategy to empower its informal sector and boost local manufacturing. Data from the Ghana Statistical Service indicates that small and medium-sized enterprises (SMEs) contribute significantly to the nation's Gross Domestic Product (GDP). Initiatives like the BizBox Project are crucial for formalizing these businesses and integrating them into the wider economy. Previous government programs have also targeted skills development to reduce unemployment rates, particularly among youth.
Mr. Abdallah Samari, General Secretary of ASSI, stated the programme is vital for strengthening industry players. He emphasized its role in supporting the development of sustainable businesses. Mr. Christian Balagi, National President of ASSI, highlighted that mentorship provides long-term career guidance. Coaching, he added, focuses on short-term skill development, both crucial for addressing skills gaps. Mr. Balagi urged mastercraft persons to embrace innovation and continuously upgrade their skills.
The programme's success could lead to improved business practices and increased market access for artisans. Decision-makers will observe how these enhanced skills translate into higher productivity and job creation. The focus on modern business practices and networking could also attract further investment into the small-scale industrial sector. This initiative sets a precedent for future collaborations aimed at economic empowerment.
Mr. Alfred Yaw Kissi, the Eastern Regional Chairman of ASSI, noted that formal mentorship is a new but critical approach for the association. He explained it allows experienced industry players to transfer valuable knowledge and skills. Mr. Lord-Lucas Vodzi, a Chartered Environmentalist and programme facilitator, stressed the need for artisans to adapt to a dynamic business world. He encouraged them to expand their professional networks beyond physical shops to increase earnings. Ms. Adelaide Asantewa, from the Ghana Hairdressers and Beauticians Association, confirmed the training equipped participants with emotional maturity for teamwork. She encouraged members to mentor colleagues lacking specific skills to ensure quality services across the industry. This collective effort aims to build stronger, more supportive business communities in the Eastern Region and beyond.