Maame Efua Houadjeto, Chief Executive Officer of the Ghana Tourism Authority, has partnered with Adwinsa Publications Ghana Ltd and the Ghana Library Authority. This collaboration aims to publish a new children’s tourism book. The book, titled 'AMA GHANA', seeks to inspire young Ghanaians about their country’s attractions.
This partnership highlights a strategic effort to use literature for tourism promotion. Books can transform stories into gateways, encouraging people to explore real-world destinations. This initiative aligns with the Ghana Tourism Authority’s flagship 'Black Star Experience' programme. That programme focuses on marketing Ghana as a top tourism destination in the West African sub-region. Engaging children early can build a future generation of local tourists and advocates.
The launch of 'AMA GHANA' fits into Ghana’s broader economic strategy to boost its tourism sector. Tourism is a vital contributor to Ghana’s Gross Domestic Product (GDP) and job creation. In 2023, the sector contributed GHS 4.2 billion to the national economy. Initiatives like this book aim to increase domestic tourism, making the sector more resilient. This also supports the government’s goal of diversifying revenue streams beyond traditional exports. The Ghana Tourism Authority has been actively promoting local travel packages and experiences. This book adds a new dimension to these efforts by targeting a younger audience.
The Chief Executive Officer of the Ghana Tourism Authority, Maame Efua Houadjeto, has been a key driver of this project. She stated that books play a vital role in tourism promotion. They transform literature into gateways that inspire travellers to explore real-world destinations. Her leadership in this partnership underscores the importance of public-private collaboration. Adwinsa Publications Ghana Ltd is one of Ghana’s leading children’s book publishers. Their expertise ensures the book will be engaging and educational for its target audience.
The new book is set for its official unveiling at the 2026 Ghana International Book Fair. This event will take place on Friday, 28 August 2026, from 9:00 am to 11:00 am. The National Theatre of Ghana will host the launch. This public event will draw attention to the book and its mission. It will also provide a platform for discussions on children's literacy and cultural education. The Ghana Library Authority’s involvement ensures wide distribution and accessibility for children across the country.
This initiative could have significant implications for Ghana’s tourism future. By educating children about local attractions, it cultivates a sense of national pride and a desire to explore. This could lead to increased domestic travel in the long term. Decision-makers will watch how this book impacts youth engagement with tourism. It also sets a precedent for future educational partnerships aimed at economic development. The success of 'AMA GHANA' could inspire similar projects in other sectors, promoting local industries through education. This strategic move aims to secure a sustainable future for Ghana's vibrant tourism industry.