Telecel Ghana engaged 160 final-year students from the Mampong Akuapem Senior High Technical School for the Deaf on June 17, 2026. The telecommunications company encouraged these students to pursue digital career opportunities, fostering their participation in Ghana’s digital economy.
This interaction forms part of Telecel’s SuperCare initiative, designed for inclusive customer support and empowering people with special needs. The program enlightened students about various digital career pathways and offered tailored connectivity packages specifically for the Deaf community. Madam Philomena Kakra Buckman, the school's headmistress, commended Telecel Ghana for its consistent support for workplace inclusion and career development for Deaf people.
This initiative aligns with broader efforts to integrate persons with disabilities into Ghana’s economic mainstream. Data from Ghana's 2021 Population and Housing Census shows over 211,000 Ghanaians are Deaf or hard of hearing, with more than 470,000 experiencing varying degrees of hearing loss. Providing accessible career paths and digital tools supports the inclusion of this significant demographic in the nation's workforce and digital transformation agenda.
Rita Adiase, Experience Centre and Customer Operations Manager at Telecel Ghana, introduced students to the SuperCare initiative. She highlighted customer support channels, internship opportunities, national service placements, and potential full-time career pathways within the company. She emphasized that “Technology has opened doors that were once inaccessible to many people with disabilities.”
The engagement's implications extend to increasing job market participation for the hearing-impaired. It also encourages technological education and digital literacy among a group often overlooked in traditional employment sectors. Decision-makers and markets will observe how such private sector interventions contribute to national goals of inclusive economic growth and digital equity, potentially inspiring similar programs across other industries.
Adiase encouraged students to use relevant digital tools and Telecel’s affordable connectivity packages for continuous learning after graduation. The company distributed free SuperCare service SIM cards and branded souvenirs to the students. A student representative expressed collective gratitude, noting the session strengthened their confidence in future tech and professional fields.
Telecel Ghana’s commitment to inclusion through SuperCare involves building partnerships with tertiary institutions teaching sign language. These collaborations help introduce students to careers and create talent recruitment pathways into the telecommunications industry. The Telecel Play App also incorporates accessibility features, enabling people with disabilities to access digital content and services easily.
For customers without smartphones, the SuperCare quick code *494# provides an accessible alternative for support and service access. During the 2025 International Week of the Deaf in Saltpond, Telecel Ghana advocated for mainstreaming sign language in schools and public service delivery. This advocacy highlights the importance of improving access to healthcare, education, and employment for Deaf persons.
The Telecel Ghana Foundation annually includes Deaf students in STEM and digital skills training during the International Day of Persons with Disabilities. These sessions introduce students to emerging technologies like artificial intelligence. These integrated initiatives showcase Telecel’s broader strategy to embed accessibility and inclusion into its digital transformation efforts.