Joyce Bawah Mogtari, Senior Presidential Aide and Advisor to President John Dramani Mahama, has urged social media users to be deliberate about their online publications. She stressed that social media profiles are increasingly becoming public reference points for individuals and professionals alike. This advice highlights the growing importance of digital footprints in Ghana's public and economic life.
Madam Mogtari explained that social media's growing influence makes it a critical tool for communication, business, and political campaigns. She encouraged users to leverage these platforms to promote constructive ideas and engage in meaningful conversations. Her comments underscore the shift in how personal and professional reputations are now shaped online.
This development fits into Ghana's broader digital transformation and increasing internet penetration. Social media platforms have become central to public discourse, political mobilisation, and even economic activity for small businesses. The advice reflects a recognition that online presence now carries significant weight, impacting opportunities and perceptions in a rapidly digitising economy.
“Social media advocacy and advertising have become powerful tools and essential skills for modern-day communication, business, political campaigns, public engagement, and marketing,” Madam Mogtari stated. She added, “Apparently, your social media handles are now your public reference point. So be careful what you post or comment on.” This direct warning underscores the permanent nature of online content.
Businesses and individuals must now consider their digital reputation as a key asset. Decision-makers and employers will increasingly scrutinise online histories, influencing hiring, partnerships, and investment decisions. This trend necessitates a more strategic approach to social media use across all sectors of the Ghanaian economy.
Madam Mogtari further explained that her personal platforms serve as an extension of her work as a spokesperson and communicator. She uses them to amplify the work of the National Democratic Congress (NDC). This demonstrates how political figures actively use social media for public engagement and messaging.
She encouraged users to consistently share thoughtful, well-researched, and relevant content. Such an approach, she argued, could attract engagement from professionals and individuals outside their immediate networks. This expands networking opportunities and potential collaborations in various fields.
“Social media is ultimately about networking, exchanging ideas, building relationships, and creating connections,” Madam Mogtari concluded. She emphasised the key is to use platforms wisely to contribute to social change and promote meaningful ideas. This perspective positions social media as a tool for societal and economic advancement.
The increasing reliance on social media as a public reference point means individuals must exercise greater caution. Misinformation or inappropriate content can have lasting consequences on careers and public standing. This shift demands a higher level of digital literacy and responsibility from all Ghanaian internet users.
Ghana's digital economy continues to expand, with more businesses and services moving online. The advice from Madam Mogtari highlights the importance of a professional and responsible online presence. This is crucial for maintaining credibility and fostering trust in an increasingly interconnected digital landscape.