Kwesi Pratt Jnr, Managing Editor of the Insight Newspaper, has urged media practitioners to uphold professional standards. He called for strengthening public trust amidst rapid technological and artificial intelligence (AI) advances. This crucial message was delivered at the 77th Anniversary Symposium of the Ghana Journalists Association (GJA) in Accra.
Mr. Pratt stated that journalism in the digital era must help audiences distinguish truth from falsehood. It must provide accurate and credible information in a society overwhelmed by data. He explained that media trust is built when journalists refuse to publish unverified allegations. It is also built when journalism avoids becoming an instrument of political convenience.
This call for enhanced credibility fits into Ghana's broader media landscape, which faces increasing digital penetration and the spread of misinformation. The country's media freedom index has seen fluctuations, making public trust vital for democratic health. Data from the National Communications Authority (NCA) indicates a significant rise in internet users, underscoring the digital challenge. Prior events have highlighted concerns about 'fake news' and its impact on public discourse.
“Media trust is not created by a slogan,” Mr. Pratt asserted. He added that it is not created by simply telling citizens that journalists are professionals. He emphasized that trust is earned through courageous reportage and distinguishing evidence from allegations. Journalists must also investigate the powerful and listen to people without access to power.
The implications are significant for Ghana's media industry and its role in national development. Media houses must invest in training and technology to equip journalists for the digital age. Decision-makers and regulatory bodies, like the NCA, will likely focus on policies that support ethical reporting. The public will increasingly demand verifiable information, influencing media consumption patterns.
Mr. Pratt also stressed that freedom of expression comes with a responsibility to pursue the truth. Technology should complement journalism without replacing professional judgment. He noted that AI can help newsrooms perform tasks that previously consumed much time. However, AI does not remove the journalist’s fundamental responsibility.
“A machine can generate a paragraph, but it cannot take moral responsibility for the consequences of publishing it,” Mr. Pratt explained. He insisted that technology must remain a tool and never become the ultimate editor. This highlights the human element's irreplaceable role in ethical news production.
Mr. Edmund Yirenkyi Fianko, Director-General of the National Communications Authority, also spoke at the symposium. He emphasized accuracy, context, fairness, accountability, and disciplined verification. This is crucial as social media posts increasingly compete with traditional media. Mr. Fianko urged media houses to establish clear policies on the responsible use of AI. He also stated that digital security should be part of professional journalistic practice.
Professor Akua Opokua Britwum, Chairperson of the National Media Commission, added another layer to the discussion. She said ethical journalism must go beyond individual conduct. It must include the governance of digital platforms. Ethical journalism in the digital age is a collective responsibility, she noted. This responsibility rests first on digital platforms and the regulatory capacity to ensure ethical adherence.
The GJA was called upon to continue protecting journalists and advocating for better conditions of service. It must also hold members accountable and enhance practitioners’ capacity to use technology responsibly. This comprehensive approach aims to safeguard both journalists and the public from irresponsible journalism. Press freedom, Mr. Pratt concluded, cannot mean freedom from accountability.