Ghana's digital services economy generates an estimated GHS 14 billion (USD 1 billion) annually. A new study, commissioned by Bolt and conducted by Ipsos, shows platform-based activities notably support income generation, entrepreneurship, and wider economic participation across the country. These findings highlight the increasing role of technology in Ghana's economic landscape.
The study, titled 'The Gig Economy Report', examined platforms in ride-hailing, delivery, e-commerce, freelancing, and remote work. Ride-hailing emerged as a significant sector within Africa's gig economy. It ranks second only to e-commerce among surveyed participants, offering financial independence and flexible earning opportunities. These platforms provide crucial avenues for additional income for many Ghanaians.
This growth occurs as Ghana's economy experiences changing income patterns, rapid urbanization, and increasing digital adoption. Platform-based activity offers accessible income opportunities while allowing individuals flexibility and independence. Ghana's strong entrepreneurial culture, with an estimated 80% of workers in the informal sector, finds new pathways through these digital platforms. They enable participation in the formal digital economy, fostering new entrepreneurial ventures.
Teddy-Appah Dankyi, Senior General Manager of Bolt West Africa, stated that platform-based activity is becoming a vital part of income generation. He added that the findings reinforce the role digital platforms play in supporting entrepreneurship and financial independence. Mr. Dankyi noted that technology creates opportunities for individuals throughout the country. Near-universal mobile connectivity, rising smartphone penetration, and widespread mobile money use have all accelerated access to digital services.
The study also highlights technology's crucial role in enabling this growth. These advancements have made platform-based activity more accessible than ever before, connecting more people to economic opportunities. The report points to broader opportunities for continued growth within Ghana's digital economy. As more people adopt digital services, platform-based activities will likely boost entrepreneurship, innovation, and economic inclusion further. This trend contributes significantly to discussions about the future of income generation and digital participation in Ghana.