NSA Forms New Team to Secure Private Funding for Ghana Sports

    National Sports Authority seeks to diversify revenue streams beyond state budget for youth empowerment and infrastructure.

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    Ghana’s National Sports Authority (NSA) has established a five-member Resource Mobilisation and Partnership Committee. This new team will secure private sector funding and international partnerships for sports development. The committee’s formation marks a significant departure from reliance on traditional state funding.

    Professor Fred Awaah, Chairman of the NSA Governing Board, stated that state funding alone is insufficient. He emphasized the need for diversified revenue streams to achieve youth empowerment and modern sports infrastructure. The committee, inaugurated on August 14, 2026, aims to ensure sustained international athletic excellence. Its creation follows a resolution passed by the NSA Governing Board on June 12, 2026.

    This strategic shift aligns with Ghana's broader economic goals of fostering self-reliance and private sector participation. Many state-owned entities are exploring alternative financing models to reduce pressure on the national budget. This initiative could set a precedent for other sectors seeking sustainable funding beyond government allocations. It reflects a growing trend towards public-private partnerships in national development projects.

    “Traditional state funding frameworks can no longer stand alone,” Professor Awaah declared at the inauguration ceremony. He stressed that Ghana must innovate and cultivate high-value partnerships. He charged the committee to use its terms of reference as a practical blueprint for aggressive outreach. Professor Awaah also commended Mr. Deen and his team for securing the inauguration venue at no cost to the NSA.

    The committee, chaired by Mr. Samson Deen, includes Mr. Yaw Ampofo Ankrah as Co-Chairman. Other members are Hajia Zenabu Sulemana, Alhaji Mutawakilu Iddrisu, and Mavis Ekua Enyamah Kwainoe. Ms. Kwainoe also serves as the committee’s Secretary. Professor Awaah highlighted their proven track records and visionary leadership as key reasons for their selection. He urged them to approach the assignment as a national mission.

    This new approach could unlock substantial private investment into Ghana’s sports sector. It may lead to improved training facilities and better support for athletes. Success will depend on the committee's ability to attract and manage significant private capital. This initiative could also create new jobs and economic opportunities within the sports industry. It represents a critical step towards making sports a more productive economic sector.

    The committee’s success will be measured by the strength of partnerships secured and resources mobilized. It will also focus on sustainable opportunities created for athletes and communities. Mr. Deen emphasized grassroots participation and talent identification as central to their mission. He stated that Constituency Games must become a national talent-discovery movement. This focus aims to nurture future Ghanaian sports stars.

    Professor Awaah called on corporate organizations and international institutions to support the committee’s work. He also urged the media to demand transparency and accountability across the sports sector. This collective effort is crucial for establishing a stronger financial foundation for Ghanaian sport. The NSA aims to transform sport into a vibrant sector of economic growth and national pride.

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