Telecel Ghana has distributed GHS 17,000 in cash prizes to three customers in the second monthly prize presentation of its Dream Car Promo. Eric Ayamga, Samuel Kofi Mainoo, and Efisah Buckman received GHS 10,000, GHS 5,000, and GHS 2,000 respectively. This event took place at the Telecel Head Office in Airport, Accra, on July 27, 2026.
These monthly cash rewards are a new feature in the 15th cycle of the Telecel Dream Car Promo. They aim to provide customers with more winning opportunities throughout the six-month campaign. The prizes also build excitement for the grand prize draw, which will award a brand-new 4x4 vehicle.
Telecommunication companies in Ghana frequently use such promotions to attract and retain subscribers in a competitive market. These initiatives often contribute to customer loyalty and engagement, which are crucial for market share. The National Communications Authority (NCA) reported over 40 million mobile voice subscriptions in Ghana as of late 2025, highlighting the intense competition among operators.
Catherine Manteaw, Digital and VAS Manager at Telecel Ghana, affirmed the company's dedication to rewarding customer loyalty. She stated, "Beyond honouring our commitment to reward customers today, the monthly prize rewards are also to motivate participants to pursue the ultimate grand prize, the brand-new car." Eric Ayamga, the GHS 10,000 winner, expressed his excitement and intention to continue participating to win the car.
The current cycle of the Telecel Dream Car Promo, which began in March 2026, will conclude in August 2026. Participants engage by answering daily trivia questions via SMS. Each correct answer earns 100 points, while incorrect answers yield 25 points. Weekly top scorers can win up to GHS 2,000, and monthly top scorers receive up to GHS 10,000. The overall top scorer at the campaign's end will receive the grand prize vehicle.
This promotion is supervised by the National Lottery Authority (NLA) through its Caritas Lottery platform. This oversight ensures transparency, integrity, and fairness in the conduct of the promotion. Such regulatory involvement is vital for maintaining public trust in large-scale consumer promotions.
The continued success of these promotions could influence Telecel's subscriber growth and revenue streams. Competitors will likely monitor the impact of such loyalty programs on market dynamics. Customers will watch for the grand prize announcement in August 2026, which marks the culmination of this promotional cycle.