Brazilian football legend Ronaldinho has announced a comeback to professional football at the age of 46. He joins Italian third-tier side Ravenna, aiming to score his 300th career goal. This unexpected return comes after his retirement from the sport in 2015.
Ronaldinho will also become a shareholder in the Serie C club, adding a business dimension to his playing return. Thousands of fans gathered at a city beach for "Ronaldinho Day" to witness his unveiling. The event highlighted the significant public interest in his return to the pitch.
Ghana's sports economy, like many others, often sees a boost from high-profile sporting events and personalities. While this specific event is in Italy, the global appeal of football stars like Ronaldinho can influence sports viewership and merchandise sales worldwide. Such comebacks, even in lower leagues, draw international media attention and fan engagement. This can indirectly benefit sports-related businesses and media outlets in Ghana.
Ignazio Cipriani, the Italian-American businessman and owner of Ravenna since 2024, confirmed Ronaldinho's involvement. Cipriani stated, "His objective is romantic, to try to score his last goal." He emphasized that Ronaldinho's participation is not merely a marketing stunt. This statement underscores the player's personal ambition for his return.
Ronaldinho's comeback could bring increased visibility and potential revenue streams to Ravenna. The club finished third in Group B last season and seeks a return to Serie B. His presence might attract more sponsors and fans, boosting the club's financial standing. This move could also inspire other retired athletes to consider similar ventures, blending sports with business investment.
The former Paris St-Germain, Barcelona, and AC Milan playmaker last played professionally in September 2015 for Brazilian club Fluminense. He won the World Cup in 2002 and the Ballon d'Or in 2005. His storied career adds immense prestige to Ravenna's current ambitions. This return will be closely watched by football enthusiasts and sports business analysts alike.
Ronaldinho stated he feels "in shape" and hopes to help his new teammates win. His involvement as a shareholder suggests a long-term commitment beyond just playing. This dual role could set a new precedent for athlete involvement in club management. The impact on Ravenna's league performance and financial health remains a key area to monitor.