Ghanaian musician Okyeame Kwame officially signed a brand ambassadorial deal with Ghacem, a prominent cement manufacturer. He will be the face of their new product, Super Strong Waterproof Cement, designed to combat moisture in buildings. The announcement occurred at the Ghacem Tema Factory on June 2, 2026.
This new waterproof cement product directly targets Ghana’s challenging humid climate and frequent rainy seasons. It aims to provide homeowners and contractors with a solution to dampness in walls. Okyeame Kwame's role will involve leading promotional activities for this specialised cement.
This agreement signifies Ghacem’s strategic effort to innovate within the construction materials sector. Ghana's construction industry is a significant contributor to the nation's Gross Domestic Product (GDP). Such product introductions can stimulate growth in local construction projects and housing development. The demand for resilient building materials is increasing, often driven by urban expansion and infrastructure projects across the country.
Ghacem's Managing Director, Dr. Frank Huber, along with Commercial Director Kwasi Kyere and Marketing and PR Lead Frank Antwi Agyapong, attended the ceremony. Their presence underscores the importance Ghacem places on this new product and partnership. Attributing this move to Ghacem executives highlights the company's commitment to market-specific solutions.
The partnership further solidifies Okyeame Kwame’s standing as a highly sought-after brand endorser in Ghana. His public visibility and trustworthiness are assets for Ghacem as they launch this product. Future sales of Super Strong Waterproof Cement will be an indicator of the success of this celebrity endorsement model. Decision-makers in other industries will watch this campaign for its potential market impact.
Ghacem’s investment in a public figure for product promotion demonstrates a common marketing strategy in Ghana. Companies leverage popular personalities to connect with consumers and build brand loyalty. This move highlights the intersection of celebrity influence and corporate strategy within Ghana’s competitive market. The cement sector is vital for national development, supporting both residential and commercial building projects. Ghacem's new product introduction will likely enhance competition and innovation among cement producers nationwide. This deal represents a significant economic engagement for both the artist and the company, potentially influencing consumer choices in the construction material market.