MTN Ghana urges businesses to integrate sustainability into their everyday operations, rather than treating it as isolated events. Abdullah Ibrahim, General Manager for HR Operations and Analytics at MTN Ghana, stated that sustainability must reflect in all business aspects.
This includes choices from company vehicles to energy consumption and supplier selection. Mr. Ibrahim emphasized that embedding sustainability into normal processes creates a greater impact. He spoke on Joy FM’s Super Morning Show on Thursday, August 20, as part of MTN Sustainability Month 2026 discussions.
This call aligns with Ghana's broader economic goals of fostering responsible growth and attracting green investment. Many Ghanaian companies are increasingly facing pressure from international partners and consumers to demonstrate environmental stewardship. The government also promotes sustainable development through various policies and initiatives, aiming for a greener economy.
Mr. Ibrahim explained, “The best way to do sustainability is not to do it as an event, but it should be embedded in the processes and the way you do your business.” He highlighted MTN Ghana's own measures to reduce its carbon footprint. These include installing an electric vehicle (EV) charging station at its offices for employees.
MTN Ghana also works with EV providers to encourage more employees to switch to electric vehicles. The company organized a “drive and dual campaign” to help employees acquire EVs, which they can charge for free at the office. This initiative addresses the large number of vehicles using company facilities daily.
Furthermore, some motorbikes used by dispatch riders are electric, with plans to expand EV use in coming years. MTN is also increasing its use of renewable energy, particularly solar power, in its data centres. The company has boosted its solar generation capacity as part of making sustainability a core operation.
Mr. Ibrahim noted that MTN's sustainability efforts extend to its suppliers. The company increasingly considers the sustainability practices of suppliers when choosing business partners. This ensures that wider supply chains also operate responsibly, reflecting a growing trend in global business relationships.
He believes businesses can achieve better results by collaborating on sustainability initiatives. Working together allows companies to pool resources and advance the conversation more effectively. This cooperation helps reduce environmental impact and protects resources for future generations, ensuring compliance remains a priority.
The push for embedded sustainability could lead to significant shifts in corporate spending and investment in Ghana. Companies may re-evaluate their supply chains and operational models to meet new environmental standards. This could also spur innovation in green technologies and services within the country.
Decision-makers and markets will closely watch how Ghanaian businesses respond to these calls for deeper integration of sustainable practices. Increased adoption of green technologies and responsible sourcing could enhance Ghana's appeal for environmentally conscious investors. This also supports the nation's long-term economic resilience.