Hundreds of football fans gathered at the SG Mall in Kumasi on Saturday, May 30, 2026. Luv FM and Nhyira FM organized a UEFA Champions League final viewing event. It was called “Rep Your Jersey.” Supporters cheered for their favourite football clubs. They wore replica jerseys to the event. It offered music, food, interactive games, and entertainment.
Fans watched the UEFA Champions League final live on a giant screen. Paris Saint-Germain beat Arsenal. The score was 4-3 on penalties. This victory meant Paris Saint-Germain defended their European title. The match took place at the Puskás Aréna in Budapest, Hungary. The game itself was described as cagey. This refers to a match with little action or excitement.
The event provided opportunities beyond just watching the match. Attendees could win various prizes. These included refrigerators and television sets. Smartphones and electric kettles were also given away. Branded souvenirs were among the other items. NASCO Electronics provided these prizes. The company sponsored the successful event. This suggests a commitment to engaging the public.
Participants praised Luv FM and Nhyira FM. These radio stations are part of the Multimedia Group Limited. They were commended for creating an exceptional fan experience. Fans urged the management to host similar events regularly. There is anticipation for the 2026 FIFA World Cup. Such events build excitement for major sporting tournaments. They also foster community among football enthusiasts.
This event highlights the growing importance of fan engagement. Media houses are increasingly creating live experiences. These go beyond traditional radio broadcasts. Such initiatives can drive advertising revenue. They also strengthen listener loyalty. The Multimedia Group Limited is a major player in Ghana's media landscape. Its stations like Luv FM and Nhyira FM serve large audiences.
The sponsorship by NASCO Electronics is also significant. It shows how companies use sports events to reach consumers. Consumer electronics brands often associate with popular sporting events. This marketing strategy aims to boost brand visibility. It can also lead to increased sales. The success of this event could encourage more collaborations between media and brands in Ghana.
The positive reception from fans indicates a demand for more such gatherings. This could influence future event planning by Luv FM and Nhyira FM. The organization of these events requires careful planning. It involves securing venues and logistics. It also requires securing sponsors. The event generated excitement for football fans in Kumasi. It demonstrated the power of sports to bring people together.