Into The Unknown Tours has launched a 10-day road expedition from Accra to Tamale. This initiative, named 'Journey to the North', aims to spotlight lesser-known destinations and significantly promote domestic tourism within Ghana. The expedition commenced on Friday, August 14, 2026, and will conclude on Sunday, August 23, 2026.
The journey will traverse through the Volta Region before continuing into Northern Ghana. This content-driven adventure will meticulously document breathtaking landscapes, historic landmarks, local culture, cuisine, and the people who make each destination unique. Daily content will be shared across various social media platforms, ensuring wide public engagement.
This expedition fits into Ghana's broader economic strategy to diversify revenue streams and strengthen local economies. Domestic tourism has emerged as an increasingly vital contributor to the national economy, especially as global travel patterns shift. Initiatives like 'Journey to the North' encourage Ghanaians to explore their own country, thereby injecting capital into local businesses and communities.
Derrick Boateng, CEO of Into The Unknown Tours, highlighted the expedition's purpose. He stated, "There are incredible places in Ghana that many of us have never seen. Our goal is to tell those stories, inspire travel, and remind Ghanaians that adventure doesn’t always require a passport." This sentiment underscores the potential for local exploration to drive economic activity.
The expedition is a collaborative effort, partnering with CFAO Mobility Ghana and Malta Guinness. CFAO Mobility Ghana is providing a fleet of vehicles, including the Suzuki Jimny, Mitsubishi L200 pickup, and Mitsubishi Pajero Sport, as the official mobility partner. Malta Guinness supports the crew as the official beverage partner, reinforcing its brand association with resilience and achievement.
This 10-day journey follows the success of the brand’s previous content expedition to Nzulezu. That earlier trip generated millions of online impressions, sparking renewed interest in domestic tourism. The current expedition will take audiences through towns such as Ho, Hohoe, Jasikan, Kadjebi, Yendi, Savelugu, and Tamale, showcasing Ghana's diverse landscapes and cultures.
Beyond inspiring travel, the initiative seeks to shine a spotlight on local businesses, hotels, restaurants, tourist attractions, and communities along the route. This strategy aims to create visibility and generate economic opportunities through digital storytelling. The support from corporate partners like CFAO Mobility Ghana and Malta Guinness is crucial for the scale and reach of such an undertaking.
Derrick Boateng described these partnerships as a defining moment for his organization. He noted, "Having the support of CFAO Mobility Ghana and Malta Guinness is an incredible vote of confidence in our vision. Together, we’re proving that Ghana has countless stories waiting to be discovered, and we’re excited to share them with the country and the world." This collaboration exemplifies how private sector support can amplify efforts to boost national heritage and economic development.
The success of this expedition could further solidify the role of content creators in promoting Ghana's tourism sector. It also provides a model for how strategic partnerships can unlock new economic avenues. Decision-makers and market participants will observe the impact of such initiatives on local economies and the broader tourism industry, potentially influencing future investment and policy decisions in the sector.